Cookie Policy

Cookies are small text files that are stored on your device (computer, tablet, mobile) when you visit a website. They help websites remember your preferences, improve user experience, and provide insights into how visitors use the site.

We use the following types of cookies on GradeAid:

• Essential Cookies: These cookies are necessary for the website to function properly (e.g., cookie consent preference).
• Analytics Cookies: We use Microsoft Clarity and Google Analytics (via Firebase) to understand how visitors interact with our website. These tools record anonymized session data such as page views, clicks, scrolls, and navigation patterns to help us improve the user experience. They are used solely for website improvement purposes.
• Preference Cookies: Remember your settings and preferences (e.g., language selection).
• Marketing Cookies: We use the Meta Pixel (Facebook) to measure how our advertising performs. These cookies share data with Meta and may be used for targeted advertising. They load only if you accept cookies.

We use Microsoft Clarity and Google Analytics (via Firebase) exclusively to improve the usability and performance of our website. Microsoft Clarity helps us understand how users interact with GradeAid by recording anonymized browsing behavior (such as mouse movements, clicks, and scrolling). Google Analytics (Firebase) helps us measure page views, user engagement, and traffic sources. Neither tool collects passwords or payment information, and we do not sell the data they collect or use it for advertising. Advertising cookies are covered separately in section 4. The data collected is used solely to improve the GradeAid website experience. For more information, see Microsoft's privacy statement at https://privacy.microsoft.com and Google's privacy policy at https://policies.google.com/privacy.

We use the Meta Pixel from Meta Platforms Ireland Limited to measure how our advertising performs and to reach people who may find GradeAid useful. Unlike the analytics tools above, this is an advertising technology: it shares data with Meta, which may link it to a Facebook or Instagram account and use it to target ads. The Meta Pixel loads only if you accept cookies, and never for visitors who reject them. You can withdraw your consent at any time through the cookie settings link in the website footer. For Meta's data practices, visit https://www.facebook.com/privacy/policy.

Cookies help us:

• Ensure the website operates correctly and securely
• Analyze usage patterns via Microsoft Clarity and Google Analytics to improve the website experience
• Customize your experience and remember preferences (e.g., language)
• Measure how our advertising performs via the Meta Pixel, if you have accepted cookies

When you first visit our site, you will see a cookie banner. You can:

• Accept all cookies
• Reject non-essential cookies

You can change your consent at any time by clicking "Cookie Settings" in the website footer.

Most browsers allow you to control cookies through settings. You can usually:

• Block all cookies
• Delete existing cookies
• Receive a warning before cookies are stored

Visit your browser's help section to learn more.

We use Microsoft Clarity and Google Analytics (Firebase) as our third-party analytics services. Both are used exclusively to improve our website and not for advertising or data selling. We also use the Meta Pixel as a third-party advertising service, which is used to measure and target advertising rather than to improve the site. All of these load only after you accept cookies. For Meta's data practices, visit https://www.facebook.com/privacy/policy. For details on how Microsoft handles data, visit https://privacy.microsoft.com. For Google's data practices, visit https://policies.google.com/privacy.

If you have any questions about our use of cookies or data privacy, feel free to contact us at frederik@gradeaid.ai.